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E-Commerce

Storefronts that convert, not just look pretty.

Shopify themes, WooCommerce stores, custom commerce platforms, and Shopify apps. We engineer the checkout flow, inventory sync, and back office so your team spends less time fixing orders and more time selling.

6 to 12 weeks typical
Conversion focused
PCI compliant checkout
What we build

Six kinds of commerce we have shipped.

From storefronts to Shopify apps to fully custom platforms, here is where we spend most of our time.

Shopify Themes

Custom Shopify themes built on Online Store 2.0. Conversion focused storefronts that pass theme review and load in under two seconds.

Shopify Apps

Public and private Shopify apps with billing, embedded admin UI, and webhook pipelines. Same craft behind Live Gold Rate Updater.

WooCommerce Stores

WordPress and WooCommerce stores with custom checkout, subscriptions, and content marketing baked in. Ideal for content rich brands.

Headless Commerce

Decoupled storefronts on Next.js or Hydrogen, backed by Shopify or commercetools. Faster pages, more flexible templates.

Custom Marketplaces

Two sided marketplaces with vendor onboarding, commission, payouts, and dispute flows. Built when off the shelf is not enough.

Jewellery Commerce

Our home turf. Live gold rate pricing, custom orders, design studios, and try at home flows. Built on our experience with Miniz and Jewelsteps.

Platforms & tools

Choose a platform that fits your scale.

Most brands should start on Shopify. The day your business outgrows it, we will tell you, and help you move.

Platforms
ShopifyWooCommerceBigCommerceCustom
Headless
HydrogenNext.jsStorefront APIcommercetools
Payments
StripeRazorpayPayPalShop PayUPI
Analytics & CRO
GA4GTMHotjarKlaviyoMeta Pixel
Our process

From idea to first sale in five steps.

01

Strategy

Brand, audience, platform, and KPI mapping. Output: a clear playbook before design starts.

02

Design

Storefront, PDP, cart, and checkout designed for conversion, with all states accounted for.

03

Build

Theme or app development, payment integration, third party app wiring, and content migration.

04

Test

Real device QA, payment sandbox runs, abandonment flow checks, and a security review.

05

Launch & Grow

Soft launch, analytics dashboards, and a CRO retainer to turn early traffic into repeat customers.

Why ThinkerSteps

A commerce team that thinks like a merchant.

We sweat the small things merchants live with every day, payments that fail at midnight, abandoned carts, returns flows, GST. Because we have built and run our own commerce products.

Conversion focused
Every page designed against a target metric, not a moodboard.
Fast pages
Core Web Vitals in the green by launch, monitored after.
Payments tested
Indian and global gateways, sandbox to live, every time.
Theme review safe
Shopify Theme and App Store standards baked in.
E-Commerce FAQ

Quick answers to common questions.

Shopify, WooCommerce, or custom?
Shopify for most direct to consumer brands, WooCommerce when content marketing and SEO are central, custom for marketplaces or business models that do not fit either. We will recommend the right one in the first call.
Can you migrate from one platform to another?
Yes. We have migrated from Magento to Shopify, WooCommerce to Shopify, and custom to Shopify Plus. We map products, orders, customers, and SEO redirects so traffic and rankings survive the move.
Do you build Shopify apps?
Yes. We have shipped public Shopify App Store apps such as Live Gold Rate Updater. We also build private apps for specific merchants when an off the shelf app does not fit.
How do you handle payments in India?
Razorpay, Cashfree, PayU, Stripe India, and UPI native flows. We test against the right edge cases like authorise versus capture, refunds, and partial settlements.
What about page speed and Core Web Vitals?
We build to land in the green on LCP, INP, and CLS at launch. We monitor in production and tune after, especially for category and product pages where small wins compound across millions of views.
Can you connect the store to our ERP or POS?
Yes. We have connected storefronts to SwarnApp, Tally, Zoho, SAP, and custom ERPs. Inventory, order, and customer data stay in sync without manual exports.