Job Description:
We are looking for a creative and performance-driven Digital Marketing Executive to join our team. This role is ideal for someone who understands both marketing strategy and execution, including content, design, AI tools, and automation.
The candidate should be proactive, detail-oriented, and capable of working in a fast-paced, growth-focused environment to drive brand visibility and lead generation.
Responsibilities:
- Create and manage engaging content for social media platforms such as Facebook, Instagram, LinkedIn, and Twitter
- Plan, execute, and optimize digital marketing campaigns across channels including social media, email marketing, and paid campaigns
- Conduct keyword research and implement SEO strategies to improve website visibility and traffic
- Manage and grow social media pages to increase reach, engagement, and conversions
- Design high-quality creatives for ads and social media using tools like Canva or Photoshop
- Create and edit basic video content (Reels, Ads) using tools like Filmora or CapCut
- Use AI tools (ChatGPT, etc.) for content creation, ideation, and marketing optimization
- Implement basic marketing automation workflows (Zapier, n8n, email automation, etc.)
- Monitor campaign performance and prepare reports with actionable insights
- Collaborate with internal teams to execute marketing campaigns and promotions
- Stay updated with the latest trends, AI tools, and best practices in digital marketing
Qualifications:
- A proactive mindset with a willingness to learn and adapt
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- Minimum 2+ years of experience in Digital Marketing
- Strong understanding of SEO, social media marketing, and email marketing
- Hands-on experience with graphic design tools (Canva, Photoshop)
- Basic video editing skills (Filmora, CapCut, or similar tools)
- Knowledge of AI tools and marketing automation platforms (ChatGPT, Zapier, n8n, etc.)
- Good written and verbal communication skills
- Ability to manage multiple tasks and meet deadlines